Let’s face it, no one’s ordering a €16,000 watch online. People want the experience, the thrill of stepping into the store, savoring the moment, and leaving with a perfectly wrapped bag. While it’s a dream for some, Christmas gifting is often more about thoughtfulness than grand gestures.

So, let’s pivot to something a little more realistic, shall we? A good wool pair of socks this winter—now that’s a gift that packs real value. Socks are understated, yes, but they are genuinely one of the best things you can receive. They’re warm, thoughtful, and practical in a way that most trendy gifts aren’t. Another personal favorite? An umbrella. But not just any umbrella, a beautifully crafted one from a historic shop where you haggle over it with a grey-haired gentleman in a tailored suit. A good umbrella is a work of art, and in a city like London, where the weather is as unpredictable as the latest trends, it’s the kind of gift that truly stands the test of time. You’d even find me gifting one to someone in Miami (though I admit, they might not fully appreciate it there).

And then, of course, we have the Scandinavian gift dilemma. These folks don’t really “do” surprises. If you’re shopping for a Scandinavian, your safest bet is a gift card. Cash? Even better. They’ll appreciate it, I promise, though you may not get a smile in return. They’re pragmatic like that no flashy wrapping required. As for cosmetics? Let’s just say the beauty gift industry has become a minefield. With an endless stream of new launches from brands, finding the perfect beauty product to gift is more complicated than ever. Lip balm, for instance how do you even choose? It has to be the right balance of minimalism and luxury, perfect for your airport-liquor-bag aesthetic. It’s just not that easy.

Ultimately, Christmas gifts should feel genuine, not excessive. A cozy pair of socks, a thoughtfully chosen umbrella these are the gifts that carry meaning. The kind that say you’ve put real thought into it. And sometimes, that’s far more chic than anything else. But then, what are you going to buy? You might be wondering, especially if you’ve made it this far. Well, the answer depends entirely on who you’re shopping for. When you truly know someone, gifting isn’t hard it’s more about what you want to share with them. Ask yourself: What do I want this person to know about me? Sometimes the best gifts aren’t even on their wishlist, it’s about introducing them to something that has influenced you on a deeper level. It could be a music album that shaped your worldview, a book that stayed with you, or even the recipe for a dish that always brings you comfort. Gifts like these carry meaning, they’re little glimpses of yourself you’re offering to someone you care about.

Scent can also be a powerful, understated gift. It doesn’t have to be a personal fragrance; it could be a home scent that subtly evokes a memory. A candle or diffuser with a light, inviting fragrance can make a lasting impression, creating a connection between you and the person you’re gifting to. It’s a sensory reminder that carries a sense of intimacy, as if every time they light it, they think of you. Of course, this approach isn’t exactly suited for the co-worker you drew in the office Christmas lottery. For this kind of situation, a more straightforward approach is needed. Gift cards are always a safe bet. After all, most people like chocolate or coffee, and their favorite place likely has a gift card waiting for you. Easy and thoughtful.

If you’re after something more interesting or witty, why not consider kitchen utensils? People usually focus on their functionality, but you can take it a step further by choosing something beautifully designed. A classic moka pot for the coffee aficionado, or a sleek Alessi teapot for the tea enthusiast, make timeless gifts. For something even more niche, consider a futuristic espresso spoon set from Arne Jacobsen or a mid-century modern-inspired coffee mug. Functional, yes but also a statement piece. And since winter is all about staying cozy, you can never go wrong with soft, warm accessories. Think wool mittens, a luxurious scarf, or an alpaca hat that’s both stylish and practical. These gifts are like a warm hug and perfect for the season.

At the end of the day, the most important thing is to show you care. Whether you’re gifting something deeply personal or simply a treat to brighten someone’s day, it’s the thought that matters most. So, remember: the best gifts are the ones that come from the heart. Wishing you all a warm and merry Christmas!